Client
Narayani Foods
Industry
FMCG
Scope
Brand Strategy
Brand Identity
Brand Activation
Project Overview
What began with a great-grandmother’s clean eating philosophy and timeless recipes is now a growing FMCG label.
dockyard created the brand identity and packaging system from the ground up, keeping the logo minimal, reimagining her portrait into modern art, and drawing the color palette from 'khanachi oti', a traditional Maharashtrian textile similar to Irkal.
Brand Story
Pinak didn’t come to us with a design brief.
He came with a story.
His great-grandmother, Narayani, was making semolina vermicelli with just rawa, plant-based ghee, and salt, long before gluten-free eating was a trend. She taught other women in her village, passed her recipes to her daughter-in-law, then to Pinak’s mother, and now to him.
The challenge
The legacy was strong and the products were loved.
But in retail, they were invisible.
Sold in unbranded plastic packets and jars
No shelf presence, no recognition
No story told visually
The task was to give Narayani’s legacy the brand system it deserved.
The Solution
1. A Minimal Logo
We didn’t over-design. The logo is a simple wordmark. Clear, confident, and timeless. The packaging does the talking; the logo stays humble.
2. A Personal Anchor
We started with a hand-drawn sketch of Pinak’s great-grandmother, then converted it into modern art. Using AI, we recreated this illustration style across the packaging system so every SKU quietly carries her presence.
3. Colors Rooted in Culture
The palette is inspired by the “khanachi oti”, the traditional textile in Maharashtrian households. Earthy yellows, reds, and greens signal heritage, but are applied in bold, modern blocks that stand out on shelves.
Product Range
Gluten-free semolina vermicelli (flagship)
Kakavi (liquid jaggery syrup)
Organic honey (from neem and jamun trees)
Raw mango pickles
…and more in the pipeline
The Impact
Sales improved after the rebrand
Packaging became a reason customers picked the product
Narayani gained retail credibility and shelf presence
The visual system is flexible and ready for more SKUs without diluting the story
The Takeaway
The project is a translation of a small family story into a scalable, modern brand.
dockyard kept the brand identity minimal, let the packaging shine, and built a system that feels as personal as it is commercial, honoring Narayani’s roots while readying it for modern D2C and retail growth.
